- market orientation
- ▪ I. market orientation market orientation ➔ orientation[m0] ▪ II. market-oriented ˌmarket-ˈoriented adjective1. ECONOMICS a market-oriented economy, society, system etc is one with free market S where people can buy and sell freely and where most companies are not owned by the state:
• He plans to replace the rigid planned economy with a more market-oriented one.2. ECONOMICS market-oriented activities are designed to lead to a more market-oriented economy:
• Hungary and Poland were ahead of their neighbors in adopting market-oriented policies.
• the President'smarket-oriented reforms3. MARKETING a company that is market-oriented tries to design and sell products that satisfy customers' needs:
• Firms are becoming more market-oriented.— market orientation noun [uncountable] :
• R&D staff are often perceived to lack market orientation.
* * *market orientation UK US noun [C or U] (also marketing orientation) MARKETING, MANAGEMENT► management of a company, product, brand, etc. so that it satisfies the needs of customers: »
Market orientation is the ability to learn, understand, and respond to customers.
Financial and business terms. 2012.
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orientation — o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ ǁ ˌɔː ] noun 1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to: • The company needs to develop a stronger orientation towards marketing… … Financial and business terms
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orientation — UK [ˌɔːrɪənˈteɪʃ(ə)n] / US [ˌɔrɪənˈteɪʃ(ə)n] noun Word forms orientation : singular orientation plural orientations 1) [countable/uncountable] the particular interests, aims, and emphasis of a business, political group, or other organization… … English dictionary
orientation — o|ri|en|ta|tion [ ,ɔriən teıʃn ] noun 1. ) count or uncount the particular interests, goals, and emphasis of a business, political group, or other organization: Market orientation emphasizes the needs of the customer. orientation to/toward: the… … Usage of the words and phrases in modern English
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