market orientation


market orientation
I. market orientation market orientation orientation
  [m0] II. market-oriented ˌmarket-ˈoriented adjective
1. ECONOMICS a market-oriented economy, society, system etc is one with free market S where people can buy and sell freely and where most companies are not owned by the state:

• He plans to replace the rigid planned economy with a more market-oriented one.

2. ECONOMICS market-oriented activities are designed to lead to a more market-oriented economy:

• Hungary and Poland were ahead of their neighbors in adopting market-oriented policies.

• the President'smarket-oriented reforms

3. MARKETING a company that is market-oriented tries to design and sell products that satisfy customers' needs:

• Firms are becoming more market-oriented.

— market orientation noun [uncountable] :

• R&D staff are often perceived to lack market orientation.

* * *

market orientation UK US noun [C or U] (also marketing orientation) MARKETING, MANAGEMENT
management of a company, product, brand, etc. so that it satisfies the needs of customers: »

Market orientation is the ability to learn, understand, and respond to customers.

See also PRODUCT ORIENTATION(Cf. ↑product orientation)

Financial and business terms. 2012.

Look at other dictionaries:

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